HAPPI FOODI

Creating a frozen food brand that doesn’t feel… frozen.

PACKAGING • PRINT • WEB DESIGN • SOCIAL • VIDEO • EVENTS • EMAIL MARKETING • DIRECT MAIL • NEWSLETTERS

I led creative across the entire brand ecosystem — from packaging and photography to the website, digital content, shopper marketing, advertising, and in-store. The goal was simple: make the brand show up in a way that felt elevated, and make frozen meals feel fresh, restaurant-inspired, and actually craveable.

That approach helped turn Happi Foodi into a nationally recognized brand, growing past $20M in just three years — and, more importantly, bringing some much-needed energy and innovation to a category that doesn’t usually get it.